Marketing Features

Marketing

To successfully market yourself you need to target your customer base and deliver the information , to this end we have added Horizon Marketing.

Targeting Customer Base

At the heart of the marketing system is a flexible query system that lets you do Multi Stage Selection logic, for example:
Start with all customers who spend more than £1000 yearly on consumables (toners etc.) remove from this list all who spend more than £500 on paper and envelopes. You are left with all those customers that buy toner but not paper.

Criteria can be based on several categories, for example; spend or lack of spend by product, range, distributed "named" mailer who are in the "Target" Group, over a Defined Date range, last month, last quarter and many more.

Once a Target Audience has been discovered, these criteria are saved to be run again with a single click.

Distribution

The customers/contacts identified can be either exported for mailshot, printed on a letter, printed as a label or directly e-mail marketed with an html formatted mailshot. With this method we can track who has looked at each email to track penetration and see who has taken an interest in a specific promotion.

All this is held on file until the campaign is closed, or used as a template for a new campaign.